I messed up

December 2025 newsletter

Hi squad,

My December newsletter is dedicated to some critical reflection! Not quite a topic filled with Christmas cheer. But, I’m overall really happy with what we have achieved and what I have learned from the project.

Before diving in, please back the Every Last One chapter 3 late pledges! If you have chapter 1 and 2, this is your last chance to complete the collection. The late pledges close Friday.

Okay, moving on…

Honest reflections

If you can recall, I wrote previously that I was making the Every Last One chapter 3 campaign a lot smaller than the previous two.

This was because my workload became unmanageable as I was blessed with lots of client work. And I found running chapter 2, with all the promotion and advertising spend, stressful - especially as it didn’t do as well as chapter 1.

Cutting down Chapter 3

Given this, I felt my decision to make chapter 3 a reduced campaign was warranted but also shortsighted when blessed with experience-induced hindsight.

I set a low target, enough to cover shipping, that was less ambitious and easier to achieve. I also ran the campaign for only 14 days.

This worked well and the campaign did great considering the little marketing effort.

I now think I should have just given it a bigger push. Especially as its an easier sell to have the full collection available at once.

My biggest mistake

I didn’t communicate with previous backers enough, and not giving them (aka you) enough time to support the project.

So by not engaging with previous backers effectively during the chapter 3 campaign, I had cut off the chance for people to complete the collection.

This leaves some chapter 1 and 2 backers, who have supported the journey so far, unable to get over the finish line.

I was given this feedback by a friend who wanted to get chapter 3 but completely missed out on the campaign period.

This is why I have enabled late pledges till Friday, 5 December. I wanted to give everyone who backed chapter 1 and 2 the chance to complete the story.

Back to the start

So, we’ve taken the long route to go back to the intro of the story. Get chapter 3 on late pledges and complete the story!

Your pledge will go towards paying off my investment in the comic and allow me to invest in creating more Kickstarter comics in the future.

I pay for all creative work, marketing, postage and packaging when doing indie projects. It’s tough and every backer helps!

Thanks and again, and if you have any feedback or questions, please let me know,

Gary